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Videos

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Frank van den Driest, Christina Jenkins
June 15, 2015
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Citation

van den Driest and Jenkins (2015a, June 15). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth


Videos

Driving success through Big Data segmentation

The GFC posed an enormous challenge to GE Capital's consumer business in Australia given the seismic shift driven in consumer mindsets in relation to finance, credit and debt. To chart a course for success post-GFC, Nature and The Lab developed a...

Catalogue: Congress 2015: Revelations
Authors: Chris Crook, Kate Sokulski, Paul Labagnara, Peter Stuchbery
Company: Research Now SSI
June 15, 2015
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Citation

Crook, Sokulski, Labagnara and Stuchbery (2015a, June 15). Driving success through Big Data segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/driving-success-through-big-data-segmentation


Research papers

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing and in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Joeri Van den Bergh, Anneleen Boullart, Patrick Alders, Martijn Van Bijnen
Company: InSites Consulting
November 18, 2014
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Citation

Van den Bergh, Boullart, Alders and Van Bijnen (2014a, November 18). Getting close to youth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-close-to-youth-8365


Research papers

Inspiring Action at O2

This paper will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?
Authors: Nick Milne, Nick Baker
Company: Quadrangle Research Group
September 10, 2014
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Citation

Milne and Baker (2014a, September 10). Inspiring Action at O2. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-action-at-o2-8346


Research papers

Free space

Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store locations? This case study from Oxfam GB, an...

Catalogue: Congress 2014: What Inspires?
Author: Darren Fleetwood
September 10, 2014
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Citation

Fleetwood, D. (2014a, September 10). Free space. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/free-space-8336


Case studies

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?
Authors: Stéphane Gautron, Patricia Flores
September 10, 2014
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Citation

Gautron and Flores (2014a, September 10). A disruptive value proposition. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-disruptive-value-proposition


Videos

Free space

Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store locations? This case study from Oxfam GB, an...

Catalogue: Congress 2014: What Inspires?
Author: Darren Fleetwood
June 15, 2014
×

Citation

Fleetwood, D. (2014a, June 15). Free space. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/free-space


Videos

Inspiring action at O2

This session will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?
Authors: Nick Baker, Nick Milne
Company: Quadrangle Research Group
June 15, 2014
×

Citation

Baker and Milne (2014a, June 15). Inspiring action at O2. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-action-at-o2


Videos

Business hierarchy of needs

A large part of B2B research aims to explore, understand and anticipate business motivations. Abraham Maslow proposed a ‘hierarchy of needs’ to explain human motivation. Is there an equivalent hierarchy for business?? The prime motivation...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Owen Jenkins
Company: Kadence International
June 15, 2014
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Citation

Jenkins, O. (2014a, June 15). Business hierarchy of needs. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/business-hierarchy-of-needs